CHIPS KING dfc - Logo Design

 

CHIPS KING DFC – Logo Design

By Alinani Katende – Also Known As Metro Wise King

This logo was created for Chips King DFC, a fast-food brand specializing in delicious fries and crispy fried chicken. The goal was to design a fun, friendly, and memorable mascot that instantly connects with customers and reflects the joyful, energetic spirit of the brand. The final logo was designed in Adobe Photoshop and Adobe Illustrator for both print and digital use.


Project Details:

Client: Chips King DFC
Category: Brand Identity / Logo Design
Software: Adobe Illustrator & Adobe Photoshop
Output: High-resolution vector logo (scalable for print and digital media)


Design Features:

  • A cheerful French fries character with expressive eyes and a big smile to attract attention and convey friendliness

  • Bold red and yellow color scheme, symbolizing appetite, warmth, and energy

  • The brand name “CHIPS KING” in bright yellow for strong visibility and brand recall

  • Inclusion of fries and fried chicken elements to visually communicate the product offering

  • Clean cartoon-style illustration for a modern and appealing fast-food look

  • Adaptable design suitable for packaging, signage, menus, and promotional materials


This project highlights my ability to design engaging and brand-focused mascots that bring personality and visual impact to a business identity — making it both recognizable and fun for customers.


Some of the sample used to design the CHIPS KING LOGO










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